All Equine Show Boasts Star Power

No Horsing Around At All Equine Show
by Jeffrey Reed, Editor,

The local sports pecking order obviously begins with hockey when it comes to interest and participation. Londoners also love golf, and why wouldn’t they with access to more than 100 courses in Southwestern Ontario?

But this area is also horse heaven, with numerous stables, breed associations and competitions filling the local calendar with everything from barrel racing to dressage. You’ve no doubt seen numerous breeds during your local rural travels on the city’s outskirts. Heck, we even saw eight horses on the loose in south London early this morning before they were corralled and returned to their owner.

Western Fair Association, of course, sees its very roots in agriculture – the London Farm Show March 4-6 was another huge success. Harness racing at Western Fair Raceway is another staple of the local sports community. And this year, the 3rd Annual All Equine Show – billed as Ontario’s premier show of its kind – also promises to raise the bar in acceptance by the local equine industry.

scullyYou certainly don’t have to convince Joe Scully that the show slated for March 27-29 at the Western Fair Agriplex is going to surpass its two predecessors which again proved that the equine industry is alive and well and living in London. In addition to being the show spokesperson, Scully, 36, is a rodeo announcer with the enthusiasm of an unbroke colt – a little more on the wild side compared to those eight horses running loose in London this morning.

The Flesherton, Ontario native is one of only two Canadians and 120 announcers world-wide who are carded with the Professional Rodeo Cowboys Association. He was a rodeo clown from 1995 to 2002, but when it comes to promoting the All Equine Show, he doesn’t horse around.

“We’re excited about our third year, and each year the show has gotten bigger and better – from the entertainment factor, to the number of vendors and attendees. We’ve grown by leaps and bounds,” said Scully.


“We attract horse enthusiasts – true hard-core enthusiasts. This is their living. And we attract people who just like horses – hobbyists. Our second year was bigger and better – it exceeded our expectations. And when you attract someone like (world champion horseman) Al Dunning, that is huge.”

An Arizona horseman, Dunning is the big draw at this year’s All Equine Show. He has won American Quarter Horse Association (AQHA) World Championships in reining, cutting, working cow horse and western riding. Dunning and his students have won 33 World and Reserve World titles, and his youth and amateur riders have won 11 World Championships.

“This is Al’s first time holding a clinic in Ontario,” said Scully. “He has competed (in Ontario) in numerous horse breed associations. We have waiting lists five-time overfilled for people who want to ride in his reining clinics.”

In addition to Dunning, the show will include dressage clinics with international competitor Cecil von Martels. On the entertainment side, the Ontario Xtreme Cowboy event will challenge both horse and rider to maneuver through a series of trail and farm-based obstacles while demonstrating both horsemanship and speed.


Kade Mills returns to defend his Trainer’s Challenge title against fellow horsemen Scott Carmichael and Cain Quam. This is an opportunity to see three of Canada’s top trainers put their skills to work, demonstrating their abilities and techniques on how to train an unbroke horse. Three judges will critique three days of competitions demonstrating different training skills.

Education and shopping will also lasso big crowds at the All Equine Show, which in just three years has itself become a staple of the local sports and entertainment calendar.

Dunning may not have reined in those eight horses roaming around London this morning. But his star power is sure to corral crowds later this month.

For more information on the show, visit

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About jeffreyreed

A leading Canadian communications professional. Corporate office established 1989. Publisher/Editor of this website and

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